Branding &
Visual Identity

Brand discovery is the essential process where wellness and yoga businesses craft strategies to connect deeply with their audience. I dive into your business goals, understanding your target customers, analyzing competitors, and staying attuned to industry trends. The final result is a roadmap brand strategy that will guide your brand.

After creating your brand strategy, I'll blend it into a cohesive brand identity. This stunning visual package will impress your ideal customers and meet your business needs seamlessly. After creating your brand strategy, I'll blend it into a cohesive brand identity. This stunning visual package will impress your ideal customers and meet your business needs seamlessly.

In the refinement stage of branding and visual identity design, I meticulously polish and perfect the chosen concepts. This involves scrutinizing every detail, from typography to color palette, ensuring they align seamlessly with the brand's essence. Feedback from stakeholders guides this process, allowing for iterative improvements until the design feels just right—capturing the brand's identity and resonating with its audience.

In the delivery process, I take the refined designs and package them up for their big debut. It's like wrapping up a carefully crafted gift—I make sure everything is presented just right. This means preparing files in different formats and putting together guidelines for how to use the new visual identity consistently.

I see it as a chance to share the excitement of the design journey with clients or collaborators. I walk them through the rationale behind each element, helping them understand why the final designs are the perfect fit for their brand.

Clear communication is key here. I want to make sure that everyone involved feels confident and equipped to carry the new visual identity forward. It's all about ensuring a smooth handoff and setting the stage for a successful implementation across all touch points, from digital platforms to print materials.